My name
Wouter van der Meulen

My expertise
Strategic Management and Creativity

Me in a nutshell
I started my activities in the publishing industry in 1992 and ended up working for four major publishing companies: Reed Business, VNU, PCM Uitgevers and de Persgroep. At VNU I was part of the career development program and later on also the management development program. After being publishing director of Trouw, one of Holland’s top newspapers, I became managing director of PCM Media. Later on, I was managing director of de Persgroep Advertising and de Persgroep Banen. I co-founded both of these companies.

Brands I worked for
MISSET, Management Team, VNU, Computable, Jaarbeurs Exhibitions, de Boerderij, de Persgroep, PCM Uitgevers, de Volkskrant, NRC Handelsblad, NRC Next, AD, Het Parool, VK Banen and Trouw.

My best work so far
Turning a loss-making newspaper with major image issues into a healthy newspaper brand. And I’m rather proud of co-founding de Persgroep Advertising.

I like this
I really like people. What makes them tick? Besides that: I’m a huge fan of water.