My name
Rody van Vierssen

My expertise
I like calling myself a media strategy generalist with a digital point of view.

Me in a nutshell
I started my career in 1998 – fresh from school  – as general media adviser at EQUmedia. I was meant to focus on “old” media, but it didn’t take long for me to see the potential of online advertising. I moved on to Initiative Media. They created a job for me: interactive media adviser. After a few years I realized that my strength lies in a broad media communication approach from a digital point of view. Isn’t a consumer’s line of life a digital one these days? So I added a specialty to my expertise: performance based marketing. The know-how for capitalizing branded communication efforts, not only by adding a hard sale component to a campaign but also by stimulating a social dialogue between consumers, truly completes me. In 2010 I started my own digital communication company Digital-Heroes.

Brands I worked for
I’ll just pick a few: ING, ABN AMRO, Unilever, Sara Lee, Mercedes, Chrysler, Jeep, Monsterboard, Orange, Vodafone.

My best work so far
That would be my last one, as it combines everything I learned from previous assignments with my communication skills.

I like this
To turn a company with old-fashioned communication roots into a brand that is whatever it claims to be.